eCommerce Holiday Travel Campaign 

All Hands on Deck Omnichannel Campaign Utilizing Seasonality Trends.

Landing Page

All channels (paid and organic search, social, and email) led to this dedicated page:

Facebook Newsfeed Ad

For this post-purchase review request email, we pulled Amazon emails of previous purchasers and uploaded them into a MailChimp list. Also sent to email addresses from the website WooCommerce plugin.

 
Industry Trends Monthly Email Newsletter

Facebook Post

Drove traffic from paid ads, organic social, and email blasts to the same page.

Facebook Newsfeed Ad

Ran ads on Facebook and Instagram to travel interest-based and lookalike audiences (users with similar online behavior or characteristics of previous purchasers).

 

Product Email Blast

Boost Revenue

Optimize Conversions

Increase Traffic

 

Double Down During the Holidays

All seasons are not created equal when budgeting your online advertising. Seasonality is an important factor to take into account when developing the media strategy.  Even though CPAs tend to go up, click-through rates and conversions also rise.