Content
Email
Social
Search
Digital Marketing

Develop. Implement. Optimize.  

Strategy Development, Campaign Management, and Reporting.

minnow

Full-funnel marketing strategy included email, shoppable media, and social commerce campaigns. 

Connected Commerce Strategy

Campaign Management 

Data Driven Attribution Modeling

Shoppable Media Planning

minnowswim.com 

eCommerce 

Shopping product and showcase campaign setup, placement, and optimization. Leveraged consumer insights and data analysis to optimize advertising campaigns and streamline processes to drive profitability.

Data & Analytics

Analytics and activation solutions to streamline reporting processes, ensure accurate tracking, and improve data actionability. Providing insights on intent at every stage of the buyer journey from acquisition to advocacy. 

Paid Search

Paid search strategy included implementation of ad group level audience and tiered location-based bid adjustments. Google Ads performance forecasting, budget allocation, keyword research, and quality score recommendations. 

 

Once Upon a Farm 

Jennifer Garner's baby food company Once Upon a Farm launched new smoothie flavors along with Facebook Commerce and Catalogue Manager. 

Star-Studded Lookalike Audiences

Product Catalogue Optimization 

Campaign Setup and Management

View Website 

Simply Summer Hawaii 

Can you spot the Photoshop example on the beer koozie?

Marketplace Optimization  

Drive traffic, increase sales, and generate leads by running campaigns across all relevant social media platforms.

Rapid Prototyping

Getting that MVP to market as fast as possible and into the feedback loop requires quick turn around time on prototypes. 

Connected Commerce

Combining consistent ad copy and landing page messaging with performance forecasting and actionable reporting.  

Meghan R.
Small Business Owner
"Consulting services provided by Shannon present a clear vision of what a local business needs to stay up to date in the ever changing marketplace. Artwork and content are provided within the agreed upon time frame and she explains online marketing tools and web analytics in easy-to-follow, non-technical jargon. Definitely recommend Shannon Olsen to any business owner looking to improve their online visibility by hiring a marketing consultant."
Marisa J.
Shannon is an entrepreneur and innovator who provides online marketing services and manages digital advertising campaigns for medium and small business clients. We worked together at NAPS in New York 5 years ago. I would recommend Shannon Olsen to anyone looking for help with their marketing strategy and planning.