Facebook Campaign Activation for CPG Brand
The retail media strategy for Jennifer Garner's consumer packaged goods company included a Facebook campaign and custom audience creation from the celebrity's hashed A-list email list.   Â
Social Commerce Strategy
Complete with Star-Studded Lookalikes
Newsfeed and carousel ads ran to star-studded LALs, leading users to a Shopify showcase product page. After clicking through and selecting a smoothie flavor, each shopper received a discount on the cart page, then again on the post-purchase /thank-you page pending gated form email sign-up.
Dynamic Product Ads
Optimized for Purchase Events
The 30 ads in 5 campaigns included product listing ads. The PLAs promoted new smoothie flavors and were optimized for Catalog Sales (7-day click). A newly created Commerce Manager Catalog featured organic baby food products by SKU from data feed weekly scheduled fetch.
Lookalike and Page View Remarketing AudiencesÂ
Targeting Strategies for Traffic & Conversion Campaigns
The traffic ads goal was set to LPVs (link clicks) and utilized lookalikes, testing various similarity percentages, and were optimized for custom purchase events set up through Event Manager. In comparison, the pixel-sourced sales conversion campaigns included remarketing audiences of previous visitors of the 3 new smoothie flavor product pages.
3 Ads Shown to Previous Visitors of 3 Smoothie Pages
Mortgage Lender Meta Ads Manager
 This project included paid social strategy execution, campaign optimization, and reporting for E Mortgage Capital. Meta Business Suite setup and Facebook Ads, Audiences, and Events Manager auditing, audience insights and traffic analysis reporting.
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E Mortgage Paid Social StrategyÂ
Three campaigns (traffic, lead form, and phone calls). Each campaign contained 2 ads groups based on product and audience interests.
Home buyers looking to purchase (real estate interests) and a refinance ad group, those looking to lower monthly payment, change terms, or cash out refinance (banking and finance-related detailed targeting).
Debt Consolidation Facebook Campaign
In this paid social campaign, we matched demographic-based audiences to the messaging and creative. Enabled detailed targeting expansion, tracked clicks, CPC (cost per click), and onsite behavior prioritized events.
Alimony DivaÂ
Saving for Retirement
Fun-Loving Millenials
Meta Ads for a Financial Services Client
This Project included 4 Campaigns with each with a different objective and funnel stage, 4 Ad Sets, and 8 Ads.
Creative Elements Test, Learn, Optimize.Â
This Facebook campaign tested the below creative assets. The conversion was CPC and the findings of this visual elements test were that the lowest cost per click was the lifestyle image featuring the Paséa Hotel at $0.60 cost per click.
Lifestyle ImageÂ
Product White Background
Product Property Background
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A few more ad preview screenshots:Â Â
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LinkedIn Carousel Ad Education Industry Audience
The audience for this campaign was industry and title-based. We targeted education professionals responsible for procurement, purchasing, and/or IT. Also, created custom conversions/events, performed ongoing optimizations, and provided monthly metrics reports.Â
LinkedIn AdÂ
Objective
The conversion was defined as post education page form submission /thank-you page.Â
Audience
Layered company and job title.
Ad format
LinkedIn single image newsfeed ad.
Conversions
Education landing page views and ultimately form submissions.
Testimonials
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