Previous eCommerce Projects 

Fullfilled-By and Direct-to-Consumer Omnichannel Commerce, Customer Experience, and Inventory Integration Examples.  

Change the Game

Seller Center Account Setup, Product Listing Catalog Optimization & Ads Management

For this project, the goal was to create a cohesive customer shopping experience across all retail media networks and channels. 

Seller Center Brand Catalog

Variant Product Listing Page

Walmart Connect

Sponsored Shopping Ad 

Platform Expansion Strategy

High-growth apparel startup in need of account auditing and optimization to ensure retail readiness. Go-to-market strategy included FBA inventory planning, shipping policy creation, and the use of Brand Registry tools to optimize content through A+ Content, variant page creation, and Storefront management.

Developed, executed, and tracked Amazon Advertising campaigns for each product group. As a result, average ACoS decreased by 22.5%, and Amazon sales revenue increased a noteworthy 350% (3.5x).

 

Amazon Store Page

Color and Size Variant Page

Organic Facebook Post

Google Shopping Ads

Phase Two (Ads) Objective: To drive fulfilled-by and DTC sales through customer experience testing, product feed optimization, and omnichannel commerce campaign management.

Omnichannel Commerce

By implementing a full-funnel multi-marketplace approach we were able to meet customers at every stage of the buyer journey.

Amazon Brand Page

Consumer Packaged Goods

 

Amazon Seller Central

Unlike Google, Amazon focuses on short-tail keywords and uses multiple ranking factors including sales volume, product relevancy, and review ratings.

 

Merchant and Manufacturer Center

Product category mapping, manual upload of product data feeds, and benchmark impression share reporting.

Google Shopping

Merchant Center and Shopping Actions

Social Shopping & Shoppable Media

Product Listing Ads

Commerce Manager Setup and Account Management 

Commerce Manager

Business Profile and Catalog Feed Optimization

facebook-shop-product-page

Facebook Puzzle Shop

facebook-shop-product-page

Portable Power for Travel Campaign

Landing Page

All channels (paid and organic search, social, and email) led to this dedicated page:

MailChimp Review Request Follow-Up Email
For this post-purchase review request email, we pulled Amazon emails of previous purchasers and uploaded them into a MailChimp list. Also sent to email addresses from the website WooCommerce plugin.

Facebook Post

Drove traffic from paid ads, organic social, and email blasts to the same page.

Newsfeed Ad

3 - 5% LAL All Pages - 180 Days

Ran ads on Facebook and Instagram to travel interest-based and lookalike audiences (users with similar online behavior or characteristics of previous purchasers).

 

Product Segmented Email

Audience-Centric at Every Touchpoint of the Funnel

Conversion Optimization for Mobile Experiences 

Just a Few Freelance Projects

A compilation of previous client campaigns to give you an idea of my scope. 

Realtime Metrics

Audience Insights

Email Campaigns

Mobile Experiences 

Content Distribution 

Profit-Driven Bidding

Digital Marketing Strategy

Strategy Sessions

Presentations

Events 

Networking

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